Surprised by how great this item is! Beautifully packaged and so soft.

Butterblu Lennox Ultra Luxe Plush is very beautiful. It is a soft pink and has a nice edging of blanket stitch. The fleece stays soft through washes, and I really like the size. It is a great size for baby and toddler. I like to tuck it around baby at night because it gets chilly once the sun goes down. The fleece is thick and plush, even after play and washes. The blanket is buttery and my baby girl likes to rub her hand on it while it is over her in her seat. It doesn't pill or shed fluff like some blankets do. I love the color and softness. I would definitely purchase again.

Okay - let's talk about the softest blanket you will ever buy - this is it! It's so nice with the blanket stitch detail and the size is perfect. They wash and look like new and they make a great gift too I keep these in my house and in my car because you never know when blanket time happens. Alway good to be prepared! I highly recommend and will be going back for every color.

Somehow my original review for this blanket disappeared- so I'm going to make this recap short and sweet.

This blanket isn't as lush as I'd imagined given the description and branding, it's simply a basic fleece blanket for babies thin and light for all seasons, easy to swaddle and perhaps just a tad softer than average.

It had misshapen a little through the washes but is easy to clean and the sewn edges make for a nice tactile feature for baby.

Im not sure I'd buy it again over $20...it's a nice gift but unremarkable in the sea of baby blankets.

Expected some textile magic here, but it's just a plain blue blanket. Having raised 2 daughters who long outgrew the stroller stage, we've handled plenty of baby fleece over the years. The Butterblu blanket is definitely soft and plush, but slapping "ultra luxe" on the label is a stretch. It isn't luxury goods.

The material is basic polyester with a normal pile density cut down to stroller size. Threw it in the wash right after I unpacked it, and it held shape perfectly without any color bleed. The blue dye matches the product photos exactly. It doesn't shed fibers everywhere, but don't expect a high GSM premium weave.

It arrives tied up nicely with a ribbon, so it works fine as a quick baby shower gift. Beyond that presentation layer, it's just a simple utility blanket to keep in the car or stroller.