Welcome to Butterblu, where softness meets sustainability and everything matches. Our mission is simple: to keep your little snugglebunny warm and cozy, while making your life easier every step of the way. Every piece in our collection is created from GOTS-certified organic cotton, which means every hat, every bodysuit, every burp cloth is gentle on delicate skin, softer than you can believe, and designed to last from their first coo and beyond.
Butterblu is not a big corporation. In fact, we’re not a small corporation either. We are a just a bunch of families—designing for families. That means we know what you want because we want it too: easy styles, machine-washable, always organic, always sustainable, and clothing that’s Butteryblu soft and the coziest thing you’ll ever snuggle into. We did all the thinking for you so you can get back to doing the stuff that matters, like playing peek-a-boo. Come on in—we're so glad you're here.
Love, The Butterblu Crew
We believe good enough never is—which is why we pour care, thought, and attention into every step of our process.
Made to Match
Colors chosen with intention, collections made to coordinate, and styles so simple even toddlers can dress themselves.
Sustainable
Our Butterblu-soft GOTS certified organic cotton is gentle on delicate skin and softer than you can believe.
Effortless
Easy to match, easy to gift, always easy to snuggle into, we are here to make life run a little bit more smoothly.