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NOT SUPPOSED TO HAVE FAVORITES BUT...

butterblu ZEN 2-Piece Toddler Boy Pajamas in Butter Together, GOTS-certified organic cotton – product photo
Sale

Type: ZEN 2-Piece PJs (2T-7Y)

ZEN 2-Piece Toddler Boy Pajamas

Regular price From $14.24
Sale price From $14.24 Regular price $18.99
butterblu PAYTON 5-Pack Toddler Long Sleeve Thermal Henley Shirts in Terra, GOTS-certified organic cotton – five long-sleeve shirts in blue
Sale

Type: PAYTON Henleys

PAYTON 5-Pack Toddler Long Sleeve Thermal Henley Shirts

Regular price From $32.49
Sale price From $32.49 Regular price $49.99
butterblu JORDAN 4-Pack Jogger Baby & Toddler Pants in Terra, GOTS-certified organic cotton – product photo
Sale

Type: ALL Pants

JORDAN 4-Pack Jogger Baby & Toddler Pants

Regular price From $22.49
Sale price From $22.49 Regular price $29.99
butterblu Matching Family Jammies Halloween Pajamas in Spooky Sweet, GOTS-certified organic cotton – family Halloween PJ sets
Sale

Type: ALL Family Jammies

Matching Family Jammies Halloween Pajamas

Regular price From $9.09
Sale price From $9.09 Regular price $12.99
butterblu TAYLOR 5-Pack Toddler Short Sleeve T-Shirts in Terra, GOTS-certified organic cotton – five short-sleeve shirts in blue, green
Sale

Type: ALL T-Shirts

TAYLOR 5-Pack Toddler Short Sleeve T-Shirts

Regular price From $23.99
Sale price From $23.99 Regular price $29.99
butterblu ZEN 2-Piece Toddler Boy Pajamas in Milk n Cookie Crew, GOTS-certified organic cotton – product photo
Sale

Type: ZEN 2-Piece PJs (2T-7Y)

ZEN 2-Piece Toddler Boy Pajamas

Regular price From $15.19
Sale price From $15.19 Regular price $18.99
butterblu LONDON 5-Pack Toddler Long Sleeve T-Shirts in Pink, GOTS-certified organic cotton – product photo
Sale

Type: ALL T-Shirts

LONDON 5-Pack Toddler Long Sleeve T-Shirts

Regular price From $24.49
Sale price From $24.49 Regular price $34.99
Rookie Baseball Tee 3 pack layout in Terra on a white background
Sale

Type: ALL T-Shirts

ROOKIE 3-Pack Baseball Tee

Regular price From $14.94
Sale price From $14.94 Regular price $22.99
butterblu ZEN 2-Piece Toddler Boy Pajamas in Mac to my Cheese, GOTS-certified organic cotton – product photo
Sale

Type: ZEN 2-Piece PJs (2T-7Y)

ZEN 2-Piece Toddler Boy Pajamas

Regular price From $13.99
Sale price From $13.99 Regular price $18.99
butterblu ZEN 2-Piece Toddler Girls Pajamas in Berry Best, GOTS-certified organic cotton – children's pajama set with strawberry pattern
Sale

Type: ZEN 2-Piece PJs (2T-7Y)

ZEN 2-Piece Toddler Girls Pajamas

Regular price From $12.99
Sale price From $12.99 Regular price $18.99
butterblu TAYLOR 5-Pack Toddler Short Sleeve T-Shirts in Sunny, GOTS-certified organic cotton – four colorful t-shirts in orange, yellow
Sale

Type: ALL T-Shirts

TAYLOR 5-Pack Toddler Short Sleeve T-Shirts

Regular price From $23.99
Sale price From $23.99 Regular price $29.99
butterblu LONDON 5-Pack Toddler Long Sleeve T-Shirts in Terra, GOTS-certified organic cotton – 5 long sleeve Tshirts in navy, blue, green
Sale

Type: ALL T-Shirts

LONDON 5-Pack Toddler Long Sleeve T-Shirts

Regular price From $27.99
Sale price From $27.99 Regular price $34.99
MADE TO MATCH
EASY CARE
ORGANIC COTTON
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FALL FAVORITES

Where Cozy Meets Organic - Shop All

butterblu WILDER - 3-Pack Wide Leg Lightweight Sweatpants in Frost, GOTS-certified organic cotton – product photo
Sale

Type: ALL Pants

WILDER - 3-Pack Wide Leg Lightweight Sweatpants

Regular price From $20.99
Sale price From $20.99 Regular price $29.99
butterblu CREW 4-Piece Neck Sweatshirt and Jogger Set, GOTS-certified organic cotton – toddler sweatsuit set
Sale

Type: CREW Set

CREW 4-Piece Crew Neck Sweatshirt and Jogger Set

Regular price From $27.99
Sale price From $27.99 Regular price $39.99
butterblu JAYDEN 2-Pack Sweatpants in Terra Sage, GOTS-certified organic cotton – product photo
Sale

Type: ALL Pants

JAYDEN 2-Pack Sweatpants

Regular price From $15.39
Sale price From $15.39 Regular price $21.99
butterblu JAYDEN 2-Pack Sweatpants in Natural Sandstone, GOTS-certified organic cotton – product photo
Sale

Type: ALL Pants

JAYDEN 2-Pack Sweatpants

Regular price From $15.39
Sale price From $15.39 Regular price $21.99
butterblu LAYLA 4-Pack Leggings in Frost Flutter, GOTS-certified organic cotton – product photo
Sale

Type: ALL Pants

LAYLA 4-Pack Leggings

Regular price From $16.24
Sale price From $16.24 Regular price $24.99
butterblu FIORELLA 4-Pack Flare Legging in Natural Snow Leopard, GOTS-certified organic cotton – product photo
Sale

Type: ALL Pants

FIORELLA 4-Pack Flare Legging

Regular price From $22.49
Sale price From $22.49 Regular price $29.99

HAPPY HUES

We did all the matching for you!

Bodysuits, pants, pajamas, accessories + more. 

Made to Match™
Soft, sustainable, effortlessly adorable.

Shop Happy Hues

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4.9 / 5 from 1000+ reviews

HAPPY PARENTS

With over 40,000 happy parents, our clothing is trusted for its comfort, quality, and style.

House of Brittani

Affordable basics that still feels high quality!

"These shirts are such a good find! The shipping took a few extra days, but honestly for around $6 per shirt, the quality and value are unbeatable. The colors are bright and perfect for spring and summer, and I already plan on ordering more color palettes to carry us through summer and fall."

PH

Great pants!

“We love these pants !!! The leg portion is wide enough that they are flowy and comfortable, allowing for full movement, and having the footie portion is such an added feature that we love! Great quality material. Not too thick."

I Love Labs

Lovely presentation, high quality organic cotton

“You get 5 wash cloths that are sized for adult hands, and two terry cloth hooded towels. The terry fabric is soft and gentle, made from 100% organic cotton and perfect for baby's delicate skin. The stitching is beautiful and evenly spaced with matching thread, and reinforced on the underside so I expect these to last through many washes in the years to come."

Dwayne F.

Cute Summer Pajamas

“These organic cotton watermelon pajamas tick all the boxes for me. I love that they are organic, since we live in a day where even natural fibers aren't enough. They are light enough for summer, but still thick and durable."

Lindy

Soft, Durable Organic Tank Tops That Hold Up

“For parents looking for reliable, genuinely soft, certified organic tank tops that hold up in the wash and won't irritate sensitive skin, (and are a great value for the money!) these are an easy recommendation."

Butterblu

DREAMY PJS

Time to get cozy and cute! 

Introducing Butterblu Gigglings™ everyday essentials for snuggling, playing, and goofing around—all soft, all sustainable, all hand illustrated by Margi.

Thank you for all the love

IN THE PRESS!

The beginning of the school year is prime time to check your child’s closet and replenish it with fresh new clothes that fit correctly and that aren’t stained and worn. For my daughter, stocking up on leggings is a must. “I stocked up on organic tees from Butterblu for my sons,” says senior baby and kids gear editor Margaret Badore.
Butterblu offers baby and children’s apparel made from soft, GOTS-certified organic cotton in timeless, made-to-match designs.
Time to get cozy, coordinated and camera-ready. Butterblu Holiday Family Jammies are ultra-soft, extra-comfy and crafted from organic cotton -- made to match and made to fit every member of your family.
Gayle picks out the PJs each year. These styles made from organic cotton will fit everyone from newborns to grandmothers to pets— for the perfect family photo.
Is This Year’s Oprah’s Favorite Things List the Coziest Yet?
It’s the greatest time of year: Oprah’s Favorite Things list for 2025 is officially here.
On this year’s list, 60% of the items are from small businesses, and there are more than 50 women-owned brands featured. The list clocks in at 112 selections.
It’s Official: These Are Oprah’s Favorite Things for 2025 — And Our Top Picks Are Under $100 The queen of gifting has spoken.
The 15 Best Gift Ideas From Oprah’s Favorite Things 2025 Including picks that have the Good Housekeeping Institute’s stamp of approval, too.
I Shop for a Living—Here Are My Top Picks from Oprah’s Favorite Things List of 2025.
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