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Blue baby and toddler 2-piece pajamas with popcorn and soda characters on a white background
Sale

Type: ZEN 2-Piece PJs (2T-7Y)

ZEN 2-Piece Toddler Boy Pajamas

Regular price From $14.99
Sale price From $14.99 Regular price $18.99
Five short-sleeve shirts in blue, green, and beige on a white background
Sale

Type: ALL T-Shirts

TAYLOR 5-Pack Toddler Short Sleeve T-Shirts

Regular price From $23.99
Sale price From $23.99 Regular price $29.99
Four pairs of children's pants in different colors on a white background
Sale

Type: ALL Pants

JORDAN 4-Pack Jogger Baby & Toddler Pants

Regular price From $23.99
Sale price From $23.99 Regular price $29.99
Children's pajama set with milk and cookie pattern on a beige background
Sale

Type: ZEN 2-Piece PJs (2T-7Y)

ZEN 2-Piece Toddler Boy Pajamas

Regular price From $14.24
Sale price From $14.24 Regular price $18.99
Four colorful t-shirts in orange, yellow, green, and blue on a white background
Sale

Type: ALL T-Shirts

TAYLOR 5-Pack Toddler Short Sleeve T-Shirts

Regular price From $23.99
Sale price From $23.99 Regular price $29.99
Yellow pajama set with cartoon cheese and banana pattern on a white background
Sale

Type: ZEN 2-Piece PJs (2T-7Y)

ZEN 2-Piece Toddler Boy Pajamas

Regular price From $13.99
Sale price From $13.99 Regular price $18.99
Children's pajama set with strawberry pattern on a white background
Sale

Type: ZEN 2-Piece PJs (2T-7Y)

ZEN 2-Piece Toddler Girls Pajamas

Regular price From $13.99
Sale price From $13.99 Regular price $18.99
Five folded t-shirts in various pastel colors on a white background
Sale

Type: ALL T-Shirts

TAYLOR 5-Pack Toddler Short Sleeve T-Shirts

Regular price From $23.99
Sale price From $23.99 Regular price $29.99
Butterblu Zen 2-piece toddler boys pajamas in Hedge Hugs — GOTS-certified organic cotton two-piece PJ set
Sale

Type: ZEN 2-Piece PJs (2T-7Y)

ZEN 2-Piece Toddler Boy Pajamas

Regular price From $13.99
Sale price From $13.99 Regular price $18.99
Five long-sleeve shirts in blue, light blue, green, and beige on a white background.
Sale

Type: PAYTON Henleys

PAYTON 5-Pack Toddler Long Sleeve Thermal Henley Shirts

Regular price From $32.49
Sale price From $32.49 Regular price $49.99
Children's pajama set with dinosaur pattern on a light blue background
Sale

Type: ZEN 2-Piece PJs (2T-7Y)

ZEN 2-Piece Toddler Boy Pajamas

Regular price $13.99
Sale price $13.99 Regular price $19.99
Children's pajama set with cookie and milk pattern on a pink background
Sale

Type: ZEN 2-Piece PJs (2T-7Y)

ZEN 2-Piece Toddler Girls Pajamas

Regular price From $13.99
Sale price From $13.99 Regular price $18.99

HAPPY HUES

We did all the matching for you!

Bodysuits, pants, pajamas, accessories + more. 

Made to Match™
Soft, sustainable, effortlessly adorable.

Shop Happy Hues

MADE TO MATCH
EASY CARE
ORGANIC COTTON
Butterblu

AWARD WINNING!

Made to Match Bed + Bath Time Essentials - Shop All

Set of white baby washcloths with a cotton brand logo, accompanied by cotton buds on a white background.
Sale

Type: RIVER Washcloths

RIVER 10-Pack Baby Wash Cloths

Regular price $18.39
Sale price $18.39 Regular price $22.99
Set of washcloths on a white background with stones.
Sale

Type: RIVER Washcloths

RIVER 10-Pack Baby Wash Cloths

Regular price $14.15
Sale price $14.15 Regular price $22.99
Set of colorful baby washcloths on a white background with a branch and leaves.
Award Winner

Type: RIVER Washcloths

RIVER 10-Pack Baby Wash Cloths

Regular price $19.99
Sale price $19.99 Regular price
Set of folded baby washcloths in various colors with a flower on a white background
Award Winner

Type: RIVER Washcloths

RIVER 10-Pack Baby Wash Cloths

Regular price $19.99
Sale price $19.99 Regular price
Set of colorful baby washcloths stacked on a white background with a succulent plant.
Award Winner

Type: RIVER Washcloths

RIVER 10-Pack Baby Wash Cloths

Regular price $19.99
Sale price $19.99 Regular price
Butterblu River 10-pack baby wash cloths in Sunny Pink Rainbow — GOTS-certified organic cotton washcloths for newborn baths
Award Winner

Type: RIVER Washcloths

RIVER 10-Pack Baby Wash Cloths

Regular price $19.99
Sale price $19.99 Regular price
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4.9 / 5 from 1000+ reviews

HAPPY PARENTS

With over 40,000 happy parents, our clothing is trusted for its comfort, quality, and style.

House of Brittani

Affordable basics that still feels high quality!

"These shirts are such a good find! The shipping took a few extra days, but honestly for around $6 per shirt, the quality and value are unbeatable. The colors are bright and perfect for spring and summer, and I already plan on ordering more color palettes to carry us through summer and fall."

PH

Great pants!

“We love these pants !!! The leg portion is wide enough that they are flowy and comfortable, allowing for full movement, and having the footie portion is such an added feature that we love! Great quality material. Not too thick."

I Love Labs

Lovely presentation, high quality organic cotton

“You get 5 wash cloths that are sized for adult hands, and two terry cloth hooded towels. The terry fabric is soft and gentle, made from 100% organic cotton and perfect for baby's delicate skin. The stitching is beautiful and evenly spaced with matching thread, and reinforced on the underside so I expect these to last through many washes in the years to come."

Dwayne F.

Cute Summer Pajamas

“These organic cotton watermelon pajamas tick all the boxes for me. I love that they are organic, since we live in a day where even natural fibers aren't enough. They are light enough for summer, but still thick and durable."

Lindy

Soft, Durable Organic Tank Tops That Hold Up

“For parents looking for reliable, genuinely soft, certified organic tank tops that hold up in the wash and won't irritate sensitive skin, (and are a great value for the money!) these are an easy recommendation."

Butterblu

DREAMY PJS

Time to get cozy and cute! 

Introducing Butterblu Gigglings™ everyday essentials for snuggling, playing, and goofing around—all soft, all sustainable, all hand illustrated by Margi.

Thank you for all the love

IN THE PRESS!

The beginning of the school year is prime time to check your child’s closet and replenish it with fresh new clothes that fit correctly and that aren’t stained and worn. For my daughter, stocking up on leggings is a must. “I stocked up on organic tees from Butterblu for my sons,” says senior baby and kids gear editor Margaret Badore.
Butterblu offers baby and children’s apparel made from soft, GOTS-certified organic cotton in timeless, made-to-match designs.
Time to get cozy, coordinated and camera-ready. Butterblu Holiday Family Jammies are ultra-soft, extra-comfy and crafted from organic cotton -- made to match and made to fit every member of your family.
Gayle picks out the PJs each year. These styles made from organic cotton will fit everyone from newborns to grandmothers to pets— for the perfect family photo.
Is This Year’s Oprah’s Favorite Things List the Coziest Yet?
It’s the greatest time of year: Oprah’s Favorite Things list for 2025 is officially here.
On this year’s list, 60% of the items are from small businesses, and there are more than 50 women-owned brands featured. The list clocks in at 112 selections.
It’s Official: These Are Oprah’s Favorite Things for 2025 — And Our Top Picks Are Under $100 The queen of gifting has spoken.
The 15 Best Gift Ideas From Oprah’s Favorite Things 2025 Including picks that have the Good Housekeeping Institute’s stamp of approval, too.
I Shop for a Living—Here Are My Top Picks from Oprah’s Favorite Things List of 2025.
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