butterblu - 100% Organic Cotton Baby Clothing, Pajamas, and more

Collection of baby clothes including onesies, rompers, and hats on a light background.

SEAFOAM

Made to Match™

Soft, sustainable,
effortlessly adorable.

Shop Now

BABY GIRL

BABY BOY + UNI

TODDLER GIRL

TODDLER BOY

PAJAMAS

MADE TO MATCH

EASY CARE

ORGANIC COTTON

Green blanket with a teddy bear in a box labeled 'Made to Match'.

Woman and child wrapped in a green blanket, smiling at each other.

New

Type: ALL Gift Sets

SNUGGLE TIME - Matching Lennox Blankets for Mom, Baby and Plush Toy

$79.99

White plush bunny and pink blanket in a gift box with 'Made to Match' text.

New

Type: ALL Gift Sets

SNUGGLE TIME - Matching Lennox Blankets for Mom, Baby and Plush Toy

$79.99

Green baby comfort blanket and rattle set on a white background

Dino snuggle and shake set with security blanket on a light gray background

New

Type: Rattles

SNUGGLE + SHAKE - Baby Lovey Security Blanket Toy and Rattle Set

$19.99

Two beige teddy bear toys with a blanket and rattle on a white background

Teddy bear snuggle and shake set with text describing features on a white background

New

Type: Rattles

SNUGGLE + SHAKE - Baby Lovey Security Blanket Toy and Rattle Set

$19.99

Two plush rabbit toys, one with a blanket and the other with a rattle, on a white background.

Bunny snuggle and shake set with text on a pink background

New

Type: Rattles

SNUGGLE + SHAKE - Baby Lovey Security Blanket Toy and Rattle Set

$19.99

Pink elephant plush toy with blanket and ring on a white background

Pink elephant snuggle and shake set with text describing features on a white background

New

Type: Rattles

SNUGGLE + SHAKE - Baby Lovey Security Blanket Toy and Rattle Set

$19.99

sorbet

frost

seafoam

terra

natural

Stone

Three pairs of pink baby pants stacked on a white background with a flower.

Type: ALL Pants

JORDAN 4-Pack Jogger Baby & Toddler Pants

From $29.99

Four pairs of children's pants in different colors on a white background

Type: ALL Pants

JORDAN 4-Pack Jogger Baby & Toddler Pants

From $29.99

Set of five long-sleeve henley shirts in black, gray, and white on a white background.

Child wearing a gray long-sleeve henley shirt with buttons on a white background

Type: PAYTON Henleys

PAYTON 5-Pack Toddler Long Sleeve Thermal Henley Shirts

From $49.99

Set of five baby bodysuits in various colors on a white background

Baby in a light purple onesie lying on a white blanket

Type: ALL Bodysuits

RORY 5-Pack Short Sleeve Ruffle Bodysuits

$34.99

Five short-sleeve shirts in blue, green, and beige on a white background

Blue t-shirt with features labeled on a light background

Type: ALL T-Shirts

TAYLOR 5-Pack Toddler Short Sleeve T-Shirts

From $29.99

Set of colorful baby mittens with orange, lemon, and lime slices on a white background

Baby in a white onesie holding cream-colored mittens against a neutral background

Type: MORGAN Mitts

MORGAN 5-Pack Baby Mittens

$19.99

Type: ALL Bodysuits

AVERY 5-Pack Short Sleeve Bodysuits

$29.99

Set of baby bodysuits in various pink shades with ruffled shoulders on a white background.

Baby wearing a pink outfit sitting on a bed.

Type: ALL Bodysuits

ASHLEY 5-Pack Long Sleeve Ruffle Bodysuits

$39.99

DREAMY PJS

Time to get cozy and cute!

Introducing Butterblu Gigglings™ everyday essentials for snuggling, playing, and goofing around—all soft, all sustainable, all hand illustrated by Margi.

Shop Now

Time to get cozy, coordinated and camera-ready. Butterblu Holiday Family Jammies are ultra-soft, extra-comfy and crafted from organic cotton -- made to match and made to fit every member of your family.

Gayle picks out the PJs each year. These styles made from organic cotton will fit everyone from newborns to grandmothers to pets— for the perfect family photo.

Is This Year’s Oprah’s Favorite Things List the Coziest Yet?

It’s the greatest time of year: Oprah’s Favorite Things list for 2025 is officially here.

On this year’s list, 60% of the items are from small businesses, and there are more than 50 women-owned brands featured. The list clocks in at 112 selections.

It’s Official: These Are Oprah’s Favorite Things for 2025 — And Our Top Picks Are Under $100 The queen of gifting has spoken.

The 15 Best Gift Ideas From Oprah’s Favorite Things 2025 Including picks that have the Good Housekeeping Institute’s stamp of approval, too.

I Shop for a Living—Here Are My Top Picks from Oprah’s Favorite Things List of 2025.