Butterblu Made Oprah’s Favorite Things 2025

In 2025, Oprah Winfrey selected Butterblu’s matching family pajamas for her iconic Favorite Things list — and the response was extraordinary. Gayle King, who selects the pajamas each year, chose Butterblu for their organic cotton quality and their rare ability to truly coordinate every member of the family.

“Gayle picks out the PJ’s each year. These organic styles will fit everyone from newborns to grandmothers to pets — for the perfect family photo.” — Oprah Winfrey

What Was Featured

The Butterblu Holiday Family Jammies collection — available in sizes Newborn through adult with matching pet bandanas. 100% GOTS-certified organic cotton. Made to Match™ design so every family size wears the same color and print.

Why Parents Love Them

• 100% GOTS-certified organic cotton — no chemical flame retardants
• Sizes Newborn through adult + pet bandanas
• Made to Match™ — same color and print runs through every family size
• Holiday and year-round styles available
• As seen in People, Good Morning America, Today Show, Good Housekeeping, USA Today, Oprah Daily, BuzzFeed, and Country Living

Press Coverage

Butterblu’s Oprah’s Favorite Things 2025 feature generated coverage across major national publications, including People Magazine, Good Morning America, Today Show, Good Housekeeping, USA Today, Oprah Daily, BuzzFeed, Country Living, and MSN.

Shop the Collection

Shop Butterblu matching family pajamas →

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