Skip to content

Collection of baby clothes including onesies, rompers, and hats on a light background.

SEAFOAM

Made to Match™

Soft, sustainable,
effortlessly adorable.

NOT SUPPOSED TO HAVE FAVORITES BUT...

FRANKIE Fitted Crib Sheet
New

Type: FRANKIE Crib Sheets

FRANKIE Fitted Crib Sheet

Regular price $19.99
Sale price $19.99 Regular price
Two green checkered coasters with white ribbons on a white background
New

Type: CHANNING Changing Pad Cover

CHANNING 2-Pack Changing Pad Cover

Regular price $29.99
Sale price $29.99 Regular price
Two square coasters with white stitching and a bow on a white background
New

Type: CHANNING Changing Pad Cover

CHANNING 2-Pack Changing Pad Cover

Regular price $29.99
Sale price $29.99 Regular price
Folded green blanket with a brand label on a white background
New

Type: LENNOX Ultra Luxe Plush Baby Blanket

LENNOX Ultra Luxe Plush Baby Blanket

Regular price $24.99
Sale price $24.99 Regular price
Beige fleece blanket with a brand label on a white background
New

Type: LENNOX Ultra Luxe Plush Baby Blanket

LENNOX Ultra Luxe Plush Baby Blanket

Regular price $24.99
Sale price $24.99 Regular price
Folded green knitted blanket with a brand label on a white background
New

Type: SPARROW Sweater Knit Receiving Blanket

SPARROW Sweater Knit Receiving Blanket

Regular price $29.99
Sale price $29.99 Regular price
Folded beige knitted blanket with a brand label on a white background
New

Type: SPARROW Sweater Knit Receiving Blanket

SPARROW Sweater Knit Receiving Blanket

Regular price $29.99
Sale price $29.99 Regular price
Two textured fabric swaddling blankets, one green and one beige, on a white background.
New

Type: SWOON 2-Pack Crinkle Swaddle Blanket

SWOON 2-Pack Crinkle Muslin Baby Swaddle Blanket

Regular price $26.99
Sale price $26.99 Regular price
Folded blanket with leaf pattern and green border on a white background
New

Type: QUINN Reversible Light Weight Quilt

QUINN Reversible Light Weight Quilted Baby Blanket

Regular price $26.99
Sale price $26.99 Regular price
White sleeveless jacket with leaf pattern on a white background
New

Type: JOEY Wearable Blanket

JOEY Wearable Baby Blanket

Regular price $27.99
Sale price $27.99 Regular price
Plush teddy bear on a white background with 'TEDDY' text and star graphics.
New

Type: Plush Toys

SNUGGLE BUDDY – Stuffed Animal Soft Plushie

Regular price $16.99
Sale price $16.99 Regular price
Green baby comfort blanket and rattle set on a white background
New

Type: Rattles

SNUGGLE + SHAKE - Baby Lovey Security Blanket Toy and Rattle Set

Regular price $19.99
Sale price $19.99 Regular price
MADE TO MATCH
EASY CARE
ORGANIC COTTON
Butterblu

MOTHER'S DAY

NEW Gift Set with Matching Blankets for Mom & Baby and Snuggly Plush

FRANKIE Fitted Crib Sheet
New

Type: FRANKIE Crib Sheets

FRANKIE Fitted Crib Sheet

Regular price $19.99
Sale price $19.99 Regular price
Two green checkered coasters with white ribbons on a white background
New

Type: CHANNING Changing Pad Cover

CHANNING 2-Pack Changing Pad Cover

Regular price $29.99
Sale price $29.99 Regular price
Two square coasters with white stitching and a bow on a white background
New

Type: CHANNING Changing Pad Cover

CHANNING 2-Pack Changing Pad Cover

Regular price $29.99
Sale price $29.99 Regular price
Folded green blanket with a brand label on a white background
New

Type: LENNOX Ultra Luxe Plush Baby Blanket

LENNOX Ultra Luxe Plush Baby Blanket

Regular price $24.99
Sale price $24.99 Regular price
Beige fleece blanket with a brand label on a white background
New

Type: LENNOX Ultra Luxe Plush Baby Blanket

LENNOX Ultra Luxe Plush Baby Blanket

Regular price $24.99
Sale price $24.99 Regular price
Folded green knitted blanket with a brand label on a white background
New

Type: SPARROW Sweater Knit Receiving Blanket

SPARROW Sweater Knit Receiving Blanket

Regular price $29.99
Sale price $29.99 Regular price

HAPPY HUES

We did all the matching for you!

Bodysuits, pants, pajamas, accessories + more. 

Made to Match™
Soft, sustainable, effortlessly adorable.

Shop Happy Hues

Load video:
Butterblu

DREAMY PJS

Time to get cozy and cute! 

Introducing Butterblu Gigglings™ everyday essentials for snuggling, playing, and goofing around—all soft, all sustainable, all hand illustrated by Margi.

Thank you for all the love

IN THE PRESS!

Butterblu offers baby and children’s apparel made from soft, GOTS-certified organic cotton in timeless, made-to-match designs.
Time to get cozy, coordinated and camera-ready. Butterblu Holiday Family Jammies are ultra-soft, extra-comfy and crafted from organic cotton -- made to match and made to fit every member of your family.
Gayle picks out the PJs each year. These styles made from organic cotton will fit everyone from newborns to grandmothers to pets— for the perfect family photo.
Is This Year’s Oprah’s Favorite Things List the Coziest Yet?
It’s the greatest time of year: Oprah’s Favorite Things list for 2025 is officially here.
On this year’s list, 60% of the items are from small businesses, and there are more than 50 women-owned brands featured. The list clocks in at 112 selections.
It’s Official: These Are Oprah’s Favorite Things for 2025 — And Our Top Picks Are Under $100 The queen of gifting has spoken.
The 15 Best Gift Ideas From Oprah’s Favorite Things 2025 Including picks that have the Good Housekeeping Institute’s stamp of approval, too.
I Shop for a Living—Here Are My Top Picks from Oprah’s Favorite Things List of 2025.
Fast shipping
Tracked deliveries
Easy returns
Secure payments