butterblu - 100% Organic Cotton Baby Clothing, Pajamas, and more

Collection of baby clothes including onesies, rompers, and hats on a light background.

SEAFOAM

Made to Match™

Soft, sustainable,
effortlessly adorable.

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BABY GIRL

BABY BOY + UNI

TODDLER GIRL

TODDLER BOY

PAJAMAS

MADE TO MATCH

EASY CARE

ORGANIC COTTON

Baby onesie with red and black patterns on a white background

Pattern of red hearts with black eyes, skateboards, and checkered shoes on a white background.

New

Type: SCOUT Sleep & Plays (NB-9M)

ZEN 2-Piece Pajama

$19.99

Baby onesie with pretzel pattern on a white background

Pattern of cartoon pretzels with faces and legs on a white background

New

Type: SCOUT Sleep & Plays (NB-9M)

sorbet

frost

seafoam

terra

natural

Stone

Three pairs of pink baby pants stacked on a white background with a flower.

Type: ALL Pants

RORY 5-Pack Short Sleeve Ruffle Bodysuits

$34.99

Five short-sleeve shirts in blue, green, and beige on a white background

Blue t-shirt with features labeled on a light background

Type: ALL T-Shirts

TAYLOR 5-Pack Short Sleeve T-Shirts

From $29.99

Set of colorful baby mittens with orange, lemon, and lime slices on a white background

Baby in a white onesie holding cream-colored mittens against a neutral background

Type: MORGAN Mitts

AVERY 5-Pack Short Sleeve Bodysuits

$29.99

Set of baby bodysuits in various pink shades with ruffled shoulders on a white background.

Baby wearing a pink outfit sitting on a bed.

Type: ALL Bodysuits

ASHLEY 5-Pack Long Sleeve Ruffle Bodysuits

$39.99

DREAMY PJS

Time to get cozy and cute!

Introducing Butterblu Gigglings™ everyday essentials for snuggling, playing, and goofing around—all soft, all sustainable, all hand illustrated by Margi.

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Time to get cozy, coordinated and camera-ready. Butterblu Holiday Family Jammies are ultra-soft, extra-comfy and crafted from organic cotton -- made to match and made to fit every member of your family.

Gayle picks out the PJs each year. These styles made from organic cotton will fit everyone from newborns to grandmothers to pets— for the perfect family photo.

Is This Year’s Oprah’s Favorite Things List the Coziest Yet?

It’s the greatest time of year: Oprah’s Favorite Things list for 2025 is officially here.

On this year’s list, 60% of the items are from small businesses, and there are more than 50 women-owned brands featured. The list clocks in at 112 selections.

It’s Official: These Are Oprah’s Favorite Things for 2025 — And Our Top Picks Are Under $100 The queen of gifting has spoken.

The 15 Best Gift Ideas From Oprah’s Favorite Things 2025 Including picks that have the Good Housekeeping Institute’s stamp of approval, too.

I Shop for a Living—Here Are My Top Picks from Oprah’s Favorite Things List of 2025.